Thursday, June 25, 2009

Test Drive: Maybelline Colossal Volum' Express Mascara

What THEY say:
UP TO 9x THE VOLUME - Give your lashes mega volume instantly. In just one coat of the mega brush your lashes are loaded with up to 9x more volume!

NEW COLLAGEN ENRICHED FORMULA - Collagen enriched formula with thickening agents boosts each lash, one by one, redefining volume to our colossal max.

MEGABRUSH - Applied by the oversized MegaBrush, to ensure all lashes are coated, giving gorgeous volume and conquering clumps!

Directions: Sweep brush upwards from root to tip to plump individual lashes and achieve dramatic volume. Continue building lashes until you reach your desired look. Do not let dry between coats. Repeat for lower lash line. Removes easily with soap and water.

I’m not normally one to fall prey to sales assistants suggestions when it comes to make up because I prefer to get a recommendation from a friend, work colleague or my Mum (someone who has actually used it and can offer an unbiased opinion). But when visiting Priceline recently to pick up some new mascara I was out of luck when looking for Maybelline’s Lash Blast which was suggested to me by my BFF. Enter the Colossal Volum’ Express. Haven’t seen it? You must be living under a rock then – it’s BIG, it’s YELLOW and it’s being advertised EVERYWHERE.

Having previously used everything from Revlon to Napoleon, the Colossal Volum’ Express isn’t bad for those on a budget, coming in at a reasonable $15. The large rubber brush makes it easy to get one quick coat on without having to check for clumps or remove smudges on your lids. Add a few more quick coats for a more dramatic look and your ready for your close up, Mr. Demil.

Pros: According to the guru’s over at Maybelline New York, this stuff is like a hairdryer for your eyelashes – volume, volume, volume. Think Bridget Bardot, Twiggy etc. So does it deliver? Well, I don’t know about 9 times the volume but I have to say, it is by far the smoothest mascara I’ve ever purchased.

Cons: Unfortunately it’s not the most waterproof of all mascara’s (in other words it will come off when chopping onions at dinner time) but that does make it easier to remove at the end of the day. Don’t be fooled by the images on the Maybelline website (see right) – thanks to the wonders of fake lashes and Photoshop, mascara advertisements are by far the most misleading of all advertisements. A landmark case in the US in 2007 involving L’Oreal changed the legislation for cosmetic companies and they now have to state in the ad when they use lash inserts or edit the images (in case it wasn’t blooming obvious).

Verdict: For risk of sounding like a broken record and test driving something that I’m going to give a good rating too, I can’t really help but give this product the thumbs up. Clumps are the biggest problem I’ve had with most mascara’s I’ve tried over the years and it seems this eliminates that issue.

4 out of 5 stars

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