Monday, June 15, 2009

Trenery - Country Road's new 40+ line

My, how tastes can change as you get older. And boy, do I have to eat my words after telling my Mum I'd never be seen dead in pointy shoes ("they look like witch shoes") and think all that Country Road clothing is so old lady.
While I may only have 3 or 4 pairs of pointy shoes in my cupboard, half of my clothing wardrobe is now made up of Country Road items. A long staple of many an Australian man and woman, the minds behind the CR label launched Trenery, their new venture into the 40 plus market in Sydney last week (photos courtesy of
I realise I'm not the target demographic for this line and I eagerly await my Mum's thoughts on these photos, I have to admit I'm a little dissapointed with the first season. I doubt anyone could differentiate between these and Country Road items and surely if they're pushing the line towards the mature aged man and woman, wouldn't you use mature aged models? (even the writer agrees).
I only hope they get Trenery out in stores by June 27th so I can check it out at Pacific Fair when I meet my Mum for our quarterly "meet in the middle" shopping trip.
Yours truly

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